About SmartShift
Helping UK households to save money and reduce their carbon footprint by tapping into the benefits of smart tariffs and optimising their electricity consumption
Our mission
At SmartShift, we believe that every household should have access to clear, personalised information about their energy options. We have started out with the goal of simplifying the complex world of smart electricity tariffs.
Using advanced data analysis and a deep understanding of the energy market, we help people with solar, electric vehicles, heat pumps, battery storage and other electronic space and water heating find the best smart tariff for their home. We are expanding into full home energy management to optimise your electricity consumption and take advantage of off-peak prices and avoid carbon-intensive periods.
We aim to empower you to make informed decisions that benefit both your wallet and the planet.
Our services
Smart tariff analysis
Oliver Knight
Co-founder
Natalia Baltazar
Co-founder
Sam Bates
Business development
Alex Dufournet
Lead software engineer
Livia Chiu
Product and growth
Keivon Proctor
Software engineer
Our core team
Our values
Putting people first
We strive to do what we believe is right for our customers and colleagues, fostering relationships built on mutual respect, transparency, trust and empathy.
Be planet positive
We seek to accelerate the green energy transition while continuously improving our environmental performance and holding ourselves to the highest standards of responsibility.
Reimagine the possible
We relentlessly pursue innovative solutions that simplify people's lives, challenging conventions and pushing boundaries to build the future we want to live in.
Learning to grow
We aim to make good decisions while accepting human fallibility, embracing a growth mindset, continuous learning and rapid experimentation.
We have the support of some amazing people and organisations. Here are a few:
